![]() Upon observing users, UXers split up the test data into possible user archetypes, or user personas. prototyping (experimenting with ideas prior to developing them).feedback (contextual interviews and focus groups).task analysis (card sorting, first click testing etc.).There are plenty of user research techniques that help UXers capture this information, such as: By observing users, UXers can understand their behavior and motivations, and then design accordingly. A designer’s checklist if you like.Ĭreating a user persona starts with user research. Check out these Game of Thrones user personas to give you an idea!įor UX teams, introducing persona development into the design process helps them learn about the spectrum of goals and needs of their users. There is usually more than one type of user who will interact with your website or app prototype, and creating personas helps to scope out the range of users. Then, they create personas to put that data into context. ![]() In user research, UXers will gather data related to the goals and frustrations of their potential users. Now they are an integral part of the user experience research phase of software development. Personas have been around since the mid-1990s in marketing. In user centered-design, personas help the design team to target their designs around users. A user persona is an archetype or character that represents a potential user of your website or app.
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